From Mobile Marketing: IPA Bellwether Report – industry reaction
…customer experience. However, going into Q2 and Q3, brands will also have to stand out in a saturated online marketplace and hit that sweet spot where offline and online converge,…
Car buying trends: Location data key to converting browsers into buyers
…– is the next most visited car dealership. Compare this with online data, which finds that for people who initially search for Ford cars online, BMW – a luxury car…
Retail must connect online and offline
…stores and branding to span both online and offline environments. Much of the integration of online and offline experiences are driven by the implementation of digital and other in-store technologies…
ShopTalk 2019: OmniChannel Strategies for the Road Ahead
…Macy’s and Nordstrom, digital is often the point of entry, with 50 percent of Nordstrom’s shopping events starting online. However, 35 percent of the retailer’s online sales begin with an…
Blis Prospect Targeting helps drive new and lapsed audiences into store and online at scale
…its product suite. The new product combines Blis’ valuable and accurate location data with customer characteristics and online behaviours. It gives the world’s biggest brands a powerful tool to find,…
How location-based advertising can revitalize bricks and mortar shopping
…Our personal time is at a premium and we now tend to research purchases online using our mobile device, often guided by targeted advertising, or we buy online and then…
Coronavirus causing ‘unprecedented volatility’ in online marketing
…lives online and consume digital channels for which marketing activity can be measured and optimised. The problem is that so much of performance activity involves driving online users to offline…
From Mobile Marketing: IPA Bellwether Report – industry reaction
…on the edge of caution due to new strains of the virus. With online advertising up +11 per cent from the previous quarter, it will be important for brands to…
From Business Insider: AA/WARC expenditure report Q4 2020: industry reaction
…see the shift to online is expected to be maintained with the continued growth in investment in digital channels into 2021 and 2022. For brands performing well online we are…
