Lessons in leadership for International Women’s Day 2020
…into the ground, so keep challenging yourself to push and drive where you can influence positive change. And try not to panic or react with anxiety when faced with a…
Blis Prospect Targeting helps drive new and lapsed audiences into store and online at scale
…scale without reliance on personal data. Built with consumer privacy at the forefront, Prospect Targeting future proofs Blis’ offering by using only aggregated and anonymised data throughout. Speaking on the…
Holiday shopping seasons like never before – how can brands plan?
…Friday, which, given the circumstances, seems like a smart move. Perhaps other big box retailers will follow suit, with new outbreaks continuing to pop up worldwide and volatility likely to…
The one playbook you need to rescue your brand post-COVID-19
…and precise insights for brands around consumer behaviour.” Putting insight into practice By understanding how people were behaving prior to the pandemic and marrying that with the new behaviours that…
The changing behaviour series: using data for future-proofing
The past number of months living through the COVID-19 pandemic, has surfaced some deep and fundamental problems in the world around us. Businesses and organisations mobilised crisis plans or conjured…
Get real with Blis: the wrap-up
…quality data yields better results. With more consumers taking ownership of their personal data it’s imperative that businesses prioritise what’s important to their consumers. Privacy is crucial, but relevance, accessibility,…
After Super Bowl LIII: How can marketers keep momentum?
…This year, the game was streamed across 7.5 million unique devices, up 20 percent from the prior year. Additionally, people engage with other devices and platforms during the game: In…
The changing behaviour series: Dengue in the time of Covid-19 – Singapore
…precautionary measures and be made aware of potential health triggers of dengue. Diversifying your digital media mix With less foot traffic and people dwelling on the streets of Singapore, much…
Blis keeps finger on the pulse of consumer behaviour with global sentiment tracker
Saving and repaying debt the top priorities with home improvement and investing in cars proving popular London, Wednesday 19 August – Blis, a trusted leader in location-powered advertising and analytics…
