From Mobile Marketing: IPA Bellwether Report – industry reaction
…customer experience. However, going into Q2 and Q3, brands will also have to stand out in a saturated online marketplace and hit that sweet spot where offline and online converge,…
The ‘phygital’ mall: CapitaLand explains why Funan represents the future of shopping
…increasing reliance on online shopping. “Two in ten (21%) shop online, half (53%) shop in-store and the remaining one quarter (26%) shop equally online and in-store. With young people (18…
From Business Insider: AA/WARC expenditure report Q4 2020: industry reaction
…media ecosystem to deliver best results for our advertiser clients. “Forecasting ahead, Ozone’s unique single view of UK-wide online content consumption also points to a corresponding growth in consumer confidence…
AI-as-a-Service in Martech: Focus on Virtual Assistants
…to make its way into everyone’s lives in the form of chatbots for customer service and removing interfaces from the exchange of data for services in the case of products…
From Mobile Marketing: IPA Bellwether Report – industry reaction
…on the edge of caution due to new strains of the virus. With online advertising up +11 per cent from the previous quarter, it will be important for brands to…
What’s the State of AI in retail today? 17 experts share their insights
…AI is also being used by online retailers to market to individual consumers.” 4. Shep Hyken, Customer Service & Experience Expert, NY Times Bestselling Author of Amaze Every Customer Every…
Retail must connect online and offline
…stores and branding to span both online and offline environments. Much of the integration of online and offline experiences are driven by the implementation of digital and other in-store technologies…
How location-based advertising can revitalize bricks and mortar shopping
…Our personal time is at a premium and we now tend to research purchases online using our mobile device, often guided by targeted advertising, or we buy online and then…
Singaporeans love McDonald’s but have no brand loyalty to fast-food chains
Singaporeans are 38% more likely to visit multiple fast-food chains than Americans, Australians and British. They also have the lowest rates of exclusivity to fast-food with an average of only…
