From Mobile Marketing: IPA Bellwether Report – industry reaction
…customer experience. However, going into Q2 and Q3, brands will also have to stand out in a saturated online marketplace and hit that sweet spot where offline and online converge,…
Forecast: Most Holiday Shoppers to Buy Online
The news for brick-and-mortar retailers isn’t bad, though. While most shoppers will hit online outlets, 40% say they’ll be shopping malls and local merchants nearly as often as they buy…
New Research from Blis Uncovers U.S. Consumer Shopping Plans Ahead of the Holidays
…shoppers plan to buy, 57.7% will do the most of their holiday shopping online. There’s good news for traditional retailers, though–nearly 40% of shoppers will head in-store to buy gifts,…
From Mobile Marketing: IPA Bellwether Report – industry reaction
…today. We see case study after case study showing that people-based addressable buys outperform 3p cookie buys. “Now is the time to encourage new, more direct ways for advertisers to…
Car buying trends: Location data key to converting browsers into buyers
There are stark differences between the online and offline habits of new car buyers, with findings showing that brands must understand which dealerships customers actually visit in order to make…
The ‘phygital’ mall: CapitaLand explains why Funan represents the future of shopping
…increasing reliance on online shopping. “Two in ten (21%) shop online, half (53%) shop in-store and the remaining one quarter (26%) shop equally online and in-store. With young people (18…
How location-based advertising can revitalize bricks and mortar shopping
…Our personal time is at a premium and we now tend to research purchases online using our mobile device, often guided by targeted advertising, or we buy online and then…
Retail must connect online and offline
…stores and branding to span both online and offline environments. Much of the integration of online and offline experiences are driven by the implementation of digital and other in-store technologies…
Exactly Where and How Consumers Will Shop This Holiday Season
…firm Blis found that 57.7 percent of shoppers said they plan to do the most of their holiday shopping online, and 37.3 percent said they will shop more online than…
