Amy Fox

Media Coverage

My Digital Hero: Amy Fox, Product Director, Blis

Amy Fox is Product Director at Blis. We find out who her digital hero is, the person who has most inspired her in her career.

Article

Understanding good vs bad location data

In this video, Blis’ Product Director Amy Fox explains how to tell good location data from bad.

Media Coverage

The Drum: This time it’s personal: why advertising has to change

Evolving privacy legislation and platform changes by the likes of Google, Facebook and Apple means that very soon there will be less data available, not only to brands but to the entire ecosystem.

Article

Let’s talk about iOS14

Apple’s operating system underwent its annual update this September, with more changes due early next year. This latest update gives users more control over how their data is used by advertisers in particular.

Article

Why location and behavioural data are the perfect match

Even before we rang in a new decade in January 2020, a digital transformation was underway and traditional consumer behaviours were shifting. But the rate of change accelerated dramatically this year and the way our markets and our industry works is also transforming rapidly.

Article

The changing behaviour series: old habits drive new behaviours

We started ‘The changing behaviour series’ to help brands and agencies understand how COVID-19 was impacting consumer behaviour. Most of us are experiencing some form of sheltering at home, many people are experiencing reduced working hours or layoffs and how we consume goods and services has fundamentally changed over the past couple of months. And we don’t know how or when this will all end.