Article
Amy Fox

The changing behaviour series: old habits drive new behaviours

We started ‘The changing behaviour series’ to help brands and agencies understand how COVID-19 was impacting consumer behaviour. Most of us are experiencing some form of sheltering at home, many people are experiencing reduced working hours or layoffs and how we consume goods and services has fundamentally changed over the past couple of months. And we don’t know how or when this will all end. 

how_to_avoid_bad_data
Article
Amy Fox

How to Avoid Bad Data

As many marketers know, data can be overwhelming. In today’s advertising and marketing ecosystem, we

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