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For consumer brands, data transparency is more important now than ever
Most organisations today, from social platforms and financial institutions to major retailers, have access to
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The value of premium location and audience data segments in the programmatic era
We know that programmatic is on the rise with it being predicted that two-thirds of
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Blis prepare for GDPR and join Global Vendor List for IAB Europe’s Transparency Consent Framework
With the GDPR coming in effect on the 25th May, the digital advertising industry are
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How Blis Filters Bad Data
As we’ve underscored in previous posts in this series, bad data is an ongoing concern
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Why Being Unique Matters in Location Data
At Blis, we generally only approve a small percentage of the location data that comes
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Precision Matters: The Critical Importance of Decimal Places
As we’ve noted in previous posts, GPS is the Gold Standard when it comes to
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Centroids: The Good, The Bad, and the Highly Imprecise
As discussed in our previous blog post , Blis is incredibly selective with respect to
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How to Avoid Bad Data
As many marketers know, data can be overwhelming. In today’s advertising and marketing ecosystem, we
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The How/Why Behind Storing Device IDs
In location-based advertising, device IDs are fundamental. These IDs, known as IDFA on iPhones and
