Media Coverage
My Digital Hero: Amy Fox, Product Director, Blis
Amy Fox is Product Director at Blis. We find out who her digital hero is, the person who has most inspired her in her career.
Article
Understanding good vs bad location data
In this video, Blis’ Product Director Amy Fox explains how to tell good location data from bad.
Media Coverage
From The Drum: This time it’s personal: why advertising has to change
Evolving privacy legislation and platform changes by the likes of Google, Facebook and Apple means that very soon there will be less data available, not only to brands but to the entire ecosystem.
Article
Let’s talk about iOS14
Apple’s operating system underwent its annual update this September, with more changes due early next year. This latest update gives users more control over how their data is used by advertisers in particular.
Article
Why location and behavioural data are the perfect match
Even before we rang in a new decade in January 2020, a digital transformation was underway and traditional consumer behaviours were shifting. But the rate of change accelerated dramatically this year and the way our markets and our industry works is also transforming rapidly.
Article
The changing behaviour series: old habits drive new behaviours
We started ‘The changing behaviour series’ to help brands and agencies understand how COVID-19 was impacting consumer behaviour. Most of us are experiencing some form of sheltering at home, many people are experiencing reduced working hours or layoffs and how we consume goods and services has fundamentally changed over the past couple of months. And we don’t know how or when this will all end.
Article
For consumer brands, data transparency is more important now than ever
Most organisations today, from social platforms and financial institutions to major retailers, have access to
Article
The value of premium location and audience data segments in the programmatic era
We know that programmatic is on the rise with it being predicted that two-thirds of
Article
Blis prepare for GDPR and join Global Vendor List for IAB Europe’s Transparency Consent Framework
With the GDPR coming in effect on the 25th May, the digital advertising industry are
