Evolving privacy legislation and platform changes by the likes of Google, Facebook and Apple means that very soon there will be less data available, not only to brands but to the entire ecosystem.
Apple’s operating system underwent its annual update this September, with more changes due early next year. This latest update gives users more control over how their data is used by advertisers in particular.
Even before we rang in a new decade in January 2020, a digital transformation was underway and traditional consumer behaviours were shifting. But the rate of change accelerated dramatically this year and the way our markets and our industry works is also transforming rapidly.
We started ‘The changing behaviour series’ to help brands and agencies understand how COVID-19 was impacting consumer behaviour. Most of us are experiencing some form of sheltering at home, many people are experiencing reduced working hours or layoffs and how we consume goods and services has fundamentally changed over the past couple of months. And we don’t know how or when this will all end.
Most organisations today, from social platforms and financial institutions to major retailers, have access to
We know that programmatic is on the rise with it being predicted that two-thirds of
With the GDPR coming in effect on the 25th May, the digital advertising industry are
As we’ve underscored in previous posts in this series, bad data is an ongoing concern
At Blis, we generally only approve a small percentage of the location data that comes