The value of premium location and audience data segments in the programmatic era
We know that programmatic is on the rise with it being predicted that two-thirds of
We know that programmatic is on the rise with it being predicted that two-thirds of
It has been quite a year in the media industry. From Mark Zuckerburg testifying in
With the GDPR coming in effect on the 25th May, the digital advertising industry are
As we’ve underscored in previous posts in this series, bad data is an ongoing concern
At Blis, we generally only approve a small percentage of the location data that comes
As we’ve noted in previous posts, GPS is the Gold Standard when it comes to
As discussed in our previous blog post , Blis is incredibly selective with respect to
As many marketers know, data can be overwhelming. In today’s advertising and marketing ecosystem, we
In location-based advertising, device IDs are fundamental. These IDs, known as IDFA on iPhones and
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