Max Factor’s campaign won a  Bronze AMMA award by achieving an ROI of  €0,62 – 50% higher than the benchmark 

Amsterdam, 24th May 2022– Blis, the audience-first platform that doesn’t rely on personal data, has announced that COTY, the global beauty company, has achieved an average of 55.1%  increase in-store visits for global Max Factor. Operating a total of three campaigns, Blis leveraged its proprietary location-based technology to engage with COTY’s target audience when in proximity to, or having previously visited, selected beauty stores and pharmacies across the Netherlands. The campaign, in partnership with Publicis Groupe, has won bronze at AMMA awards.

Following the impact of the pandemic, COTY was looking to boost footfall to stores as well as improve Click-Through Rate (CTR) and engagement online for its brand Max Factor. Blis deployed its leading technology, Audience Targeting  –  to serve ads to curated audiences that had visited selected beauty stores and pharmacies within the last 13 months – and Location Targeting – which uses location data to target consumers in close proximity to a relevant store, as well as continuing to deliver content once they had returned home.  

The successful partnership saw Blis drive notable uplift in-store visits with an average of 55.1% across all three campaigns. Furthermore, CTR rates were increased by 0.91% and store visit rates by 4.36% on average. For Max Factor, the campaign achieved an ROI of €0,62 which was 50% higher than the benchmark of €0,41. 

Fadime Yildiz-Elvan, Senior Marketing Director Benelux at COTY, commented: “We’re thrilled with the results we’ve achieved in our work with Blis. Their expert team has helped us renew our customer base following the impact of COVID-19. With stores opening up again following the easing of lockdown restrictions this was a real opportunity for COTY to capture the newly mobile consumer’s attention. It was a natural fit for us to partner with Blis, whose experience in location targeting and privacy-first technology allowed us to respectfully engage with our core audience and achieve fantastic results for our leading brands.”

“It’s been a joy to work with such a respected company as Coty and enable one of their brands, Max Factor, to attract and engage with their target audience following a difficult 18 months for the beauty and retail sector. Although across the globe many brands are still overcoming the challenges brought about by the pandemic, our work here is a testament to the power of privacy-first, location-based advertising and the results it can achieve when expertly executed,” commented Lucas Noordhoorn,  Head of Sales Benelux and DACH at Blis. He continued “As we move forward, the next big challenge many brands will face is adopting a privacy-first approach to targeting at scale, as we work towards a future without personal IDs. Blis is continuously developing new privacy-first technologies with location data at the heart to ensure we are equipping our clients with the tools they need to engage with their audience in a compliant manner. We’re intrigued to see what the next six months will bring as we look to the holidays and restrictions continue to lift but we know we will continue to deliver great results for our valued clients globally.”

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About Blis
Blis is the audience-first platform that doesn’t rely on personal data. We’re an integrated planning and buying platform that delivers scaled, relevant and high-performing audiences, helping the world’s largest brands and media agencies achieve their goals.

Over the past 18 years, Blis has built its reputation on delivering award-winning location-powered advertising solutions. In today’s consumer-centric landscape, Blis is transforming the role of location data by combining it with a broad range of rich and powerful datasets to give our clients the deepest audience understanding available. Our unique approach to integrated planning and buying provides personalised targeting and performance without reliance on personal data. We serve relevant ads to the highest-value addressable audiences across any channel and deliver our clients’ campaign outcomes every time, from brand awareness and engagement through to store/site visits and sales. 

Established in the UK in 2004, Blis now operates in more than 40 offices across five continents. Working with the world’s largest and most customer-driven companies across all verticals including Unilever, Samsung, McDonald’s, HSBC, Mercedes Benz and Peugeot, as well as every major media agency.

To learn more, visit blis.com.

About Coty
Coty is a world leader in beauty and home to an illustrious roster of cosmetic, skincare and fragrance brands. And our company has a mission: to challenge the definition of beauty, to encourage authenticity and celebrate diversity. Because to us at Coty, beauty isn’t about conforming to somebody else’s ideal. It’s about inclusion and liberating everyone to shine in their unique way.