Blis AI is a new AI-powered planning tool that seamlessly turns a brief into qualified audiences ready for omnichannel activation – without relying on identifiers.
Introducing: Blis AI for Planning
Instantly find your most relevant audiences.
44% of marketers say they lack awareness of available data sources and how they can be used.* Blis has a robust database of location, lifestyle, purchase, and behavioral data that gives you access to millions of target audiences.
Blis AI streamlines the most manual, time-consuming part of campaign planning.
*Source: Blis & Mastercard 2025
The science behind better media planning
Blis AI translates a simple campaign brief into ready-to-activate audience recommendations, backed by transparent rationale.
A smarter start
Skip the guesswork - Let Blis AI analyze millions of audiences and give recommendations based on your brief
Reliable audiences
Plan confidently knowing that every recommendation is backed by transparent rationale
Seamless workflow
Blis AI is built to run natively from start to end - all on one platform
How it works:
Just input your campaign brief and Blis AI will take it from there.
Analyzes your brief
Understands and interprets your brand, campaign objective and goals
Instant intelligence
Surfaces up to three audiences, all backed by rationale
Keeps you in control
Refine your audience further with all Audience Explorer has to offer
Blis AI is a suite of practical AI tools
powered by real-world behavior
AI for planning
on Audience Explorer
Instantly hone in on your most relevant audiences
AI for buying
Dynamic Audience Targeting
Activate on ID-less audiences for incremental reach on every channel
AI for measurement
Smart Holdout Groups
True omnichannel measurement using Blis' AI incremental framework
Get in touch
Get in touch today to see how Blis AI can simplify your media planning or learn more about our AI for buying and measurement solutions.
