What do you get when you cross Blis with Heineken? A huge increase in sales and a prestigious Mobile Marketing Magazine Award.
Yesterday, Blis received the ‘Most Effective Proximity Marketing Campaign’ award for its work with Mediavest on Heineken’s Amstel campaign in Tesco and One Stop stores across the UK. Looking for originality, quality, and effectiveness, the prize recognized Amstel, Tesco, One Stop, Mediavest, IRI and Blis for their innovative and collaborative efforts that have set new standards for location-based marketing.
Combining our mobile profiling and location targeting technology with IRI’s supermarket sales data and analytics capabilities, we sought to help Amstel increase ROI and in-store sales. With creatives built by Mediavest, the campaign targeted audiences seen near Tesco and One Stop stores.
Blis is honored to be a recipient of this Mobile Marketing Magazine prize. We see it not only as a testament to effective collaboration between brands and agencies, but also as an important reminder of the power of location to reach audiences and boost business.