Blis expands operation in the North to deliver local customer service and new privacy-first product suite
Manchester, 23 November 2021 – Blis, the leading privacy-first, location-powered programmatic advertising partner, today announces its expansion outside of London with the appointment of Sadie Teasdale as Group Head in the region, reporting into Glenn Davis, Sales Director, UK & International. In order to best serve clients, Blis will expand its commercial operation and take office space in Manchester to deliver the local support required to fulfil the increasing demand for location-powered advertising.
Sadie’s appointment reflects Blis’ plans to broaden its operations to include markets with tremendous potential for growth and reinforces the company commitment to deliver best-in-class customer service to its clients. Blis also plans to make several additional new hires in the North over the next few months to augment the team.
The increasing interest in Blis’ new privacy-first product suite, Audience Explorer, was another key factor for investment in the region. Audience Explorer is a visual, real-world planning tool that combines precise location data with hundreds of rich and anonymised third-party signals, ranging from lifestyle characteristics and affinities, through to browsing and shopping habits, giving brands and media agencies the most holistic view of their customers.
“Our investment outside of London is a strategic choice for Blis’ European expansion roadmap,” said Charlie Smith, Managing Director Europe at Blis. “With tremendous experience in the industry and a deep understanding of the unique regional needs, Sadie will lead our sales team and support our plans to grow the team. We’re thrilled to move our Northern operations in-house.”
Commenting on the new challenges, Sadie said: “We are growing quickly and I am delighted to be leading our sales team in the region. Being able to tailor our solutions to address specific challenges in such a unique market will be crucial to help drive growth for our clients. I’m looking forward to supporting the team in this expansion and to give our clients in the North the top-class service Blis is already known for across the UK.”
Blis is the leading privacy-first, location-powered programmatic advertising partner. We deliver accurate targeting at scale without reliance on personal data, helping the world’s largest brands and media agencies drive key business outcomes through personalised and high-performing digital advertising.
Blis uses real-world and online data, as well as behaviour and lifestyle indicators, to profile and understand audiences better than anyone else. Using a huge opted-in global planning and measurement panel and taking an aggregated and anonymous approach to audience targeting, Blis reaches precise audiences at scale without reliance on personal data.
Established in the UK in 2004, Blis now operates in more than 40 offices across five continents. Working with the world’s largest and most customer-driven companies across all verticals including Unilever, Samsung, McDonald’s, HSBC, Mercedes Benz and Peugeot, as well as every major media agency, Blis reaches over a billion mobile devices a year.