Amsterdam, 28 September 2021 – Blis, the leading privacy-first, location-powered programmatic advertising partner, today announces the appointment of Maarten Rooduijn as Sr. Sales Manager for Benelux. With over 13 years industry experience working in the region, Maarten joins Blis from JCDecaux, where he was within sales management for the region – growing existing partnerships with media agencies. Prior to JCDecaux, Maarten held different positions during his 8 years at Kinetic (WPP).
The hire of Maarten signifies Blis’ commitment to expand its operations in other high-growth potential markets across the Benelux region. This strategic hire comes during a period of tremendous growth in the region during H1 2021 compared to the previous year.
“Expanding our operations across Benelux is extremely important to Blis’ future plans,” said Lucas Noordhoorn, Head of Sales Benelux & DACH at Blis. “Maarten will be instrumental to the success of our business in Benelux and I’m excited to have him on board to support our growth in the region.”
Commenting on the announcement, Maarten said: “I’m excited to join Blis at such a pivotal time for the company. Becoming part of such an internationally growing organization was the deciding factor for me when I decided to join Blis. I’m very impressed with what the Benelux team has achieved so far and I’m thrilled to join the team at such a pivotal time.”
Blis is the leading privacy-first, location-powered programmatic advertising partner. We deliver accurate targeting at scale without reliance on personal data, helping the world’s largest brands and media agencies drive key business outcomes through personalised and high-performing digital advertising.
Blis uses real-world and online data, as well as behaviour and lifestyle indicators, to profile and understand audiences better than anyone else. Using a huge opted-in global planning and measurement panel and taking an aggregated and anonymous approach to audience targeting, Blis reaches precise audiences at scale without reliance on personal data.
Established in the UK in 2004, Blis now operates in more than 40 offices across five continents. Working with the world’s largest and most customer-driven companies across all verticals including Unilever, Samsung, McDonald’s, HSBC, Mercedes Benz and Peugeot, as well as every major media agency, Blis reaches over a billion mobile devices a year.