Blis announces the hire of new Agency Group Head after reporting a record revenue year and over twice the number of clients in Italy

Milan, 11 May 2022 – Blis, the leading privacy-first, location-powered programmatic advertising partner, today announces the appointment of  Plinio Macella as Agency Group Head in Milan. With over 8 years of industry experience working in the region, Plinio joins Blis from Captify, where he was within sales management for the region – growing their media agency and advertisers’ portfolio. Prior to Captify, Plinio held different positions during his 4 years at AdKaora where he gained experience in mobile marketing. 

The hire of Plinio follows Blis’ commitment to expanding its operations in other high-growth potential regions across Italy. This strategic hire comes during a period of tremendous growth in the region, following a record revenue year in 2021. The team also saw a 237% increase in the number of clients in the country across many industries, led by luxury, food, retail and automotive brands. 

“Increasing our team in Italy is crucial at this moment and time,” said Pietro Ronchetti, Country Manager in Italy at Blis. “Plinio joined the team to lead our work with media agencies across the country and will be instrumental to the success of our business. I’m thrilled to have him on board to support our growth in the region.” 

Commenting on the announcement, Plinio said: “I’m excited to join Blis at such a pivotal time for the company. Becoming part of such an internationally growing organisation and being able to help the industry move forward without the reliance on IDs through our products is incredibly motivating.  I’m very impressed with what the Italian team has achieved so far and I’m really excited to join the team and grow our business even further in Italy”



About Blis 

Blis is the leading privacy-first, location-powered programmatic advertising partner. We deliver accurate targeting at scale without reliance on personal data, helping the world’s largest brands and media agencies drive key business outcomes through personalised and high-performing digital advertising. 

Blis uses real-world and online data, as well as behaviour and lifestyle indicators, to profile and understand audiences better than anyone else. Using a huge opted-in global planning and measurement panel and taking an aggregated and anonymous approach to audience targeting, Blis reaches precise audiences at scale without reliance on personal data. 

Established in the UK in 2004, Blis now operates in more than 40 offices across five continents. Working with the world’s largest and most customer-driven companies across all verticals including Unilever, Samsung, McDonald’s, HSBC, Mercedes Benz and Peugeot, as well as every major media agency, Blis reaches over a billion mobile devices a year. 

To learn more, visit

Press contact:
Beatriz Vieira

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