Milan, 27th October 2022 – Blis, the audience-first platform that doesn’t rely on personal data, today announced the hire of Giulia Campa as Programmatic Lead in Italy. The new strategic role was created to fulfill the increasing demand from Blis’ clients in the country.

Almost a year ago, Blis launched its interactive planning platform, Audience Explorer, in Italy. Blis’ approach is unique because audiences are built  from valuable and consented location data, coupled with other rich and powerful data sets in Blis Audience Explorer, providing the most accurate view of what people are actually doing in the real world. Since its launch, there’s an increased demand from Blis’ clients in the country, with a 46% increase in revenue and 20% growth in number of clients.

With over ten years of industry experience in digital advertising and marketing, Giulia joins Blis from Xaxis, where she was the Engagement Manager, leading on programmatic buying and data management – ensuring that campaigns were leveraging the best performing blend of tactics across channels and screens. 

“I’m excited to be part of the team at Blis;” said Giulia Campa, Programmatic Lead in Italy at Blis. “This is a truly interesting time to join Blis as we become a fully integrated programmatic platform, without any reliance on personal data. Programmatic continues to grow and I look forward to maximising the opportunity for brands to access premium inventory through Blis’ platform across the country”.

Blis has been operating in Italy since 2018 and growing rapidly since then. In addition to Giulia’s hire, Blis also announced several other important hires in the region, following the recent investment from LDC, with headcount growing by 56% so far in 2022.

“We are thrilled to add Giulia to our team;” said Pietro Ronchetti. “This is the first time we’ve hired a Programmatic Lead exclusively dedicated to the Italian market as we continue our growth trajectory. Over the past two years, Blis has transitioned from pure location targeting to its proprietary, privacy-first targeting methods to offer an unique programmatic platform to our clients. Giulia is an instrumental team member to guarantee the success of our business and I can already see the huge impact she’s made since joining us”.

                                              ENDS

About Blis
Blis is the audience-first platform that doesn’t rely on personal data. We’re an integrated planning and buying platform that delivers scaled, relevant and high-performing audiences, helping the world’s largest brands and media agencies achieve their goals.

Over the past 18 years, Blis has built its reputation on delivering award-winning location-powered advertising solutions. In today’s consumer-centric landscape, Blis is transforming the role of location data by combining it with a broad range of rich and powerful datasets to give our clients the deepest audience understanding available. Our unique approach to integrated planning and buying provides personalised targeting and performance without reliance on personal data. We serve relevant ads to the highest-value addressable audiences across any channel and deliver our clients’ campaign outcomes every time, from brand awareness and engagement through to store/site visits and sales. 

Established in the UK in 2004, Blis now operates in more than 40 offices across five continents. Working with the world’s largest and most customer-driven companies across all verticals including Unilever, Samsung, McDonald’s, HSBC, Mercedes Benz and Peugeot, as well as every major media agency.

To learn more, visit blis.com.