Blis Expansion Brings Advanced Movement Data Technology to Italy

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Blis Expands into Italy, Opening New Office in Milan and Hiring Pietro Ronchetti as Sales Director Italy

15th March 2018 – Blis – the global leader in advanced location data technology – today announced that it has expanded its operations to Italy; providing Italian businesses with the richest and most accurate pool of location data and in-depth behavioural insights to serve digital advertising to audiences. Pietro Ronchetti will lead Blis’ activities in the Italian market as Sales Director Italy. Pietro has over 15 years’ experience in the digital market, working for companies including AOL, Perform and most recently, Mosaicoon.

Having already delivered on over 25 campaigns in the market, including work with McDonalds, Blis has witnessed increased demand from global brands in Italy looking to harness the power of movement data and brand intelligence. Italian marketers have expressed their readiness for innovative solutions to help them better understand their target audiences and have seen great results from partnering with Blis. Blis see an exciting opportunity in Italy where the demand has outgrown the supply for such technology, which is why they have now chosen to open an office in Milan.

Blis has active sales operations in the UK, Germany, France, Belgium and many other European countries and will be using their expertise of the industry in EMEA to support brands in the Italian market. Blis is driving innovation for the digital advertising market in Italy by delivering on its leading vision of making digital advertising more effective in driving consumers to stores.

“Our expansion is a result of the growing demand for innovative means to reach the right audience, and follows from our previous successes in Italy” says Gaetano Faleo, International Sales Director & New Business Europe at Blis. “We are very excited to see the high demand in the Italian market for our technology and see an enormous opportunity for marketers here to better understand and engage with Italian consumers. We look forward to welcoming Pietro who brings with him a wealth of experience and industry knowledge.”

With this move, Blis will help Italian marketers gain more visibility on their ad spend and ultimately help them grow their ROI by building transparency and measurement into everything they do. To grow marketers’ bottom line, Blis is constantly investing in new tools that give advertisers valuable, visual access to their data in a user-friendly way. As a technology business, Blis has already developed strong relationships advising media agencies trying to leverage the benefits of location data in Italy.

“Understanding attribution and measuring campaign success are always a priority at OMD, and especially for our client McDonald’s, who wanted to drive consumers to the store and increase CTR to their site. Blis’ movement data technology achieved this with great success” says Clizia Monguzzi, Digital Communications Manager at OMD. “We’re really happy with overall results across more than twelve campaigns Blis has worked on with us and look forward to future collaboration.”

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