Milan, 24/06/2021: Blis, a leading company in privacy-first location powered advertising, has announced that its campaign for the global DIY brand “Loctite” has achieved € 26,000 in incremental sales thanks to the suite of its Activation products. The campaign achieved significant results: a 51% increase in store visits and a 24.6% sales uplift through the promotion of a select group of stores.
The campaign generated 12,500 incremental store visits over a 4-week period, and a store visit rate of 1.97%, achieving the dual goal of increasing product awareness and promoting views in physical stores across the country.
Blis’s strategy first of all envisaged the use of its proprietary technology to identify specific audiences of consumers who attend do-it-yourself shops. Subsequently, through Real Time Targeting, these users were intercepted near the stores with a call to action aimed at bringing them inside the stores and buying the product. The impact of the campaign in terms of sales was measured in collaboration with IRI, allowing Loctite to track the entire activation funnel.
Giulia Castiglione, OMD’s Digital Media Supervisor commented: “Following the pandemic, there has been an exponential increase in DIY projects for the home, and this represented an opportunity to become top of mind for Loctite. Loctite’s retail partners play a key role in the promotion and purchase of onsite products, but Blis’ Privacy First product suite was very important in generating Awarenees and driving traffic to 749 stores in Italy in a phase in which there were still restrictions on mobility “.
Arianna Castoldi, Agency Group Head of Blis added: “COVID-19 represents a challenge for brands and marketers, but, at the same time, it has also generated some opportunities. Brands such as Loctite have been able to take advantage of the increase in activities related to domestic DIY, gaining market share. This campaign represented a perfect opportunity to collaborate by demonstrating once again the effectiveness of using location data even at a time characterized by restrictions and achieving significant results.