Dubai, 14th November 2017 – Puja Pannum, MD, MENA celebrated the MENA teams first MMA Smarties Win after picking up an award at the MMA Forum Dubai.
The Blis MENA team joined adidas and Spark Foundry to accept the Gold Award for Best Location-Based Campaign for their work on the adidas NMD mobile campaign.
The adidas NMD campaign objective was to increase awareness and drive footfall to NMD stock lists across the MENA region. Blis worked with Spark Foundry to identify target audiences and reach them on their prefered device at the moment they were most likely to engage. The campaign delivered a brilliant footfall uplift demonstrating the importance of contextually relevant advertising in delivering brand awareness.
The Forum also marked the two-year anniversary of the Dubai office opening, over the last two years, the MENA team have established relationships with agencies and brands across Dubai, Egypt and KSA markets.
The Dubai team has now doubled in size under the management of Puja Pannum. The team’s continued success has been highlighted through the partnerships with tier 1 agency groups and campaigns with the region’s top international brands including Jaguar Land Rover, Unilever and General Motors.
“We are delighted to win this award, particularly for the location-based campaigns category. Location data is an incredibly valuable source of data for marketers and we look forward to delivering more award-winning campaigns across the MENA region in the future.” Said Puja Pannum, MD, MENA.