LONDON, 11 March 2019- Blis, the market leader in advanced location data technology, today announces the appointment of Dave King as Global Commercial Officer. King will start in April, joining an executive team recently strengthened by the appointments of CTO Aaron McKee and CMO Diane Perlman. King joins the team as Blis strives for further growth.

King is a high-profile signing with a strong track record for delivering commercial growth. He was previously UK MD at Exterion Media, Executive Commercial Director at Telegraph Media Group and MD Emap Advertising. He has an in-depth understanding of the market and has delivered successful commercial strategies, working closely with agencies and advertisers.

Greg Isbister said: “As we continue to build momentum, Dave is the ideal person to oversee continued revenue growth and commercial strategy to help get us to the next level of success. Bringing in someone of Dave’s calibre and experience stands as further testament to Blis’ market-leading position.”

“My career has been marked by implementing results-driven business transformation in the media industry, and I am excited about the opportunity to join the leadership team and apply this experience at Blis, a company that I’ve been following for years and was also an early investor in,” said King. “Scaling up successfully requires a vision, clear strategy and a success culture – I will be drawing on my experience to help take Blis to the next level.”

King’s entry to Blis comes as the company is enjoying 200% global growth in programmatic and continues to scale operations across EMEA, APAC and North America, along with award wins in
Deloitte’s UK Technology Fast 50 Programme and The Sunday Times Hiscox Tech Track 100.