Sydney, 6th September 2022 – Blis, the audience-first platform that doesn’t rely on personal data, today announced the appointment of media industry executive Natalie Muir to the position of Insights Lead across the APAC region.
Muir joins Blis most recently from her senior role in audience strategy and insights at broadcaster SBS and brings significant experience from previous roles across research, strategy and insights at leading media organisations oOH!media, Macquarie Radio Network, and Commercial Radio Australia. A 20-year veteran of the media research industry, the lure of Blis’ strong global and regional footprint and impressive data practice sees Natalie take up her post from this month.
“As Blis is a global organisation, I saw a great opportunity to work alongside wonderful people across the world with such diverse skill sets and I was really interested in the kinds of clients that Blis attracts, said Muir. “As brands and agencies continue to seek out non cookie-based advertising technologies I’m excited to use Blis’ impressive data sets and tools to uncover meaningful insights and solutions for our clients across APAC.”
Blis said the appointment will enable the company to strengthen its data and insights capabilities in the region.
“Natalie brings terrific perspective and leadership experience within research and insight across many channels” said Emma-Jayne Owens, Blis APAC Managing Director. “Our clients look to us to make sense of consumer data, help them to better understand audiences and provide useful insights for their campaigns. Natalie joins Blis at a key moment in our expansion in Asia-Pacific and will lead our approach across the region.”
Blis is an integrated planning and buying platform (including Blis Audience Explorer – a visual, interactive tool) that delivers scaled, relevant and high-performing audiences for the world’s largest brands and media agencies.
The company has made significant investments in products and technology over the past two years, enabling brands to tailor their digital ad campaigns to reach consumers without reliance on personal data.
Global Head of PR and Content
Blis is the audience-first platform that doesn’t rely on personal data. We’re an integrated planning and buying platform that delivers scaled, relevant and high-performing audiences, helping the world’s largest brands and media agencies achieve their goals.
Over the past 18 years, Blis has built its reputation on delivering award-winning location-powered advertising solutions. In today’s consumer-centric landscape, Blis is transforming the role of location data by combining it with a broad range of rich and powerful datasets to give our clients the deepest audience understanding available. Our unique approach to integrated planning and buying provides personalised targeting and performance without reliance on personal data. We serve relevant ads to the highest-value addressable audiences across any channel and deliver our clients’ campaign outcomes every time, from brand awareness and engagement through to store/site visits and sales.
Established in the UK in 2004, Blis now operates in more than 40 offices across five continents. Working with the world’s largest and most customer-driven companies across all verticals including Unilever, Samsung, McDonald’s, HSBC, Mercedes Benz and Peugeot, as well as every major media agency.
To learn more, visit blis.com.