Blis, the leading provider of privacy-first location-powered advertising solutions, is proud to announce its role as a launch partner in PMG’s new Alli Marketplace — an industry-first martech app exchange unveiled today at Cannes Lions 2025.
With this integration, marketers can now activate Blis’ AI-driven, intelligence-based targeting solutions directly within PMG’s Alli marketing operating system, bringing greater speed, precision, and impact to campaign planning and execution.
The Alli Marketplace sets a new standard for modular, fast-moving martech by embedding leading and emerging solutions—like Blis—into the heart of media workflows. Marketers can activate Blis’ suite of contextual and behavioral targeting tools with a single click, unlocking more predictive, privacy-safe campaign capabilities without the need for manual integrations or identity data.
“We’re thrilled to serve as a foundational partner for PMG’s Alli Marketplace, giving advertisers more control and flexibility while opening up new ways to activate campaigns quickly and efficiently,” said Alex Boras, President, Blis US. “Alli Marketplace is bringing together the most powerful tech offerings in the industry, including Blis’ geo-powered intelligence, for a frictionless one-stop-shop.”
By embedding Blis within Alli Marketplace, advertisers gain:
- Frictionless activation of Blis’ predictive audience targeting based on real-world movement, context, and behavioral patterns
- Seamless planning and execution within their existing campaign workflows
- Access to privacy-first targeting that delivers results where identity signals are weak or unavailable—such as DOOH, mobile web, and iOS environments
Blis joins a select group of foundational partners across data, AI, and measurement—including Amazon, Disney, Experian, and Samsung Ads—in powering this new ecosystem designed to accelerate innovation and performance.
As marketers seek to cut through AI hype and focus on what drives real business outcomes, the partnership between Blis and PMG represents a bold step into the intelligence era—where agility, privacy, and predictive power go hand-in-hand.