Sydney, 6th July 2022 – Blis, the audience-first platform that doesn’t rely on personal data, today announced the launch of its new e-guide, titled ‘The great travel reboot: how to reach the new breed of travellers’. The new interactive e-guide was launched to help marketers across the Asia Pacific region understand the new types of travellers that have emerged after the pandemic, how the future is shaping up and how brands can better reach these customers.
To enable marketers to prepare for and tap into new advertising opportunities, Blis created a deep-dive study that explored the three new travel personas revealed by Singapore Tourism Board: the ‘wander must’, the ‘mindful explorer’ and the ‘slow pacer’. The study shows how these travellers behave across Australia, New Zealand, India and Southeast Asia and how advertisers and agencies can build better connections with them.
From understanding the key persona traits and looking at trend data from the Blis Pulse 2.0, Blis revealed the drives and needs of the different types of travellers, giving brands practical recommendations when talking to each of these groups. Based on country-level insights in APAC, Blis looked at the trends and the different speeds of recovery across different countries to show how brands and agencies can better unlock opportunities that go beyond just the travel industry.
“Knowing your audience is the first step in any effective marketing campaign. But, right now, understanding customers’ natural interests and behaviours is even more critical to creating an effective campaign,” said Emma-Jayne Owens, Managing Director APAC at Blis. “After two very challenging years, brands have a huge opportunity to reach customers who are now out and about and longing to travel. Understanding what drives the different types of travellers to help our clients tailor campaigns from creative concept to delivery is key – and that’s what brands can learn by reading our new e-guide. After all, one size doesn’t fit all.”
The e-guide is available for download and shows how Blis can help brands better target travellers in the Asia Pacific. Through Blis’ offering of accurate, consented location data, combined with a range of rich online datasets, clients can get the deepest audience understanding available and target consumers at scale in a privacy-friendly way.
Global Head of PR and Content
Blis is the audience-first platform that doesn’t rely on personal data. We’re an integrated planning and buying platform that delivers scaled, relevant and high-performing audiences, helping the world’s largest brands and media agencies achieve their goals.
Over the past 18 years, Blis has built its reputation on delivering award-winning location-powered advertising solutions. In today’s consumer-centric landscape, Blis is transforming the role of location data by combining it with a broad range of rich and powerful datasets to give our clients the deepest audience understanding available. Our unique approach to integrated planning and buying provides personalised targeting and performance without reliance on personal data. We serve relevant ads to the highest-value addressable audiences across any channel and deliver our clients’ campaign outcomes every time, from brand awareness and engagement through to store/site visits and sales.
Established in the UK in 2004, Blis now operates in more than 40 offices across five continents. Working with the world’s largest and most customer-driven companies across all verticals including Unilever, Samsung, McDonald’s, HSBC, Mercedes Benz and Peugeot, as well as every major media agency.
To learn more, visit blis.com.