Blis, the global pioneer in advanced location data technology, has agreed a partnership with AdMoove, the market leader in France and Belgium for location-based mobile marketing.
Together the partnership will see AdMoove bring Blis’ advanced location technologies into these new European markets adding a range of new capabilities to AdMoove’s own location tech stack, this will allow them to offer a greater range of features to their many French and Belgium customers.
‘We are excited to work with AdMoove to meet a growing demand for our location-based solutions across Europe,’ said Paul Thompson, VP EMEA, Blis. ‘Brands in both established and emerging markets are eager to harness the benefits of location-powered advertising. With this partnership, we have an outstanding company to represent us in France and Belgium, providing localised support for our best-in-class solutions.’
Together, Blis and AdMoove will enable clients in France and Belgium to access a more comprehensive set of programmatic advertising solutions. This move comes amid a growing trend among advertisers in Europe and around the world to adopt location-based programmatic tactics. It also demonstrates the commitment of both companies to serve as leaders of mobile, location-based advertising as it continues to expand its services across growing European markets.
‘Blis’ advanced location data technology and fully programmatic, location-verified ad exchange is the perfect match for AdMoove,’ said Vladimir Chou, Director of Ad Operations at AdMoove. ‘This partnership enables Blis to leverage AdMoove’s network of direct publishers. It also empowers AdMoove to expand its services and offer a complete line of solutions based on location data.’
The partnership between Blis and AdMoove is one of a series Blis has pioneered around the world to meet a growing global demand for its solutions. In Central and South America, Blis partnered with Latin American media specialist Netcom and 1830Media to bring its solutions to Latin American and Caribbean markets for the first time. Similarly, Blis’ collaboration with South African mobile marketing and media specialist Mobiclicks has enabled Blis to introduce its solutions to sub-Saharan media markets. By teaming up with regional media leaders, Blis aims to support an increasing number of brands eager to reach audiences in established and emerging markets.
AdMoove is the leader in location-based mobile advertising in France. Based in Paris, AdMoove has been pioneering location-based mobile advertising since 2010.
Our customers are national and local retailers who want to engage customers on their mobile devices as close as possible to the buying decision. To achieve superior returns on investment AdMoove leverages location-aware, data-driven targeting strategies (geo-fencing, audience targeting, behavioral targeting and retargeting, RTB). We provide our proprietary tools and platform to premium publishers, making sure they achieve the highest level of monetization for their natively location aware mobile inventory.