London, 11 November 2020 – Continuing its product momentum, Blis, the trusted leader in location-powered advertising and analytics, has today announced the launch of Prospect Targeting, an innovative addition to its product suite. The new product combines Blis’ valuable and accurate location data with customer characteristics and online behaviours. It gives the world’s biggest brands a powerful tool to find, target and reach more customers like their current ones and drive them in store or online this holiday season.
Prospect Targeting works by combining the accurate real-world behaviours that only movement data can provide, with consumer data such as car and home ownership, household income and lifestyles, as well as demographic and socio-economic factors. Additionally, it incorporates online behaviours, including what apps consumers use, what websites they browse, what games they play and what times of day and days of week they use their devices, resulting in deep insights into a brand’s customers.
Using intelligent affinity and index modelling, this new product enables brands to expand their customer base by finding and targeting new and lapsed customers at scale without reliance on personal data. Built with consumer privacy at the forefront, Prospect Targeting future proofs Blis’ offering by using only aggregated and anonymised data throughout.
Speaking on the announcement Aaron McKee, CTO at Blis said, “With the holidays just around the corner, brands are trying to re-engage with their customers and prospect new audiences after a year of dramatic change that has been difficult for retailers, and indeed all verticals. With Prospect Targeting, we’re giving companies an edge by enabling them to reach a whole new customer base with the precision of location-based retargeting and the scale of TV audience targeting. Connecting customer characteristics with online activity and Blis’ accurate real-world behavioural intelligence will help brands find more customers like the ones already buying and drive sales – both in store and online.”
In April, Blis responded to the growing crisis quickly by releasing Habits to Home Targeting to address the challenges faced by brands reaching a ‘stay at home’ COVID world. With the addition of this latest product, Blis is now helping brands rebuild and expand their audience to drive more customers in store or online at a time when boosting sales matters most. Launching in Australia, the UK and US initially, this product will be rolled out to other markets early in 2021.