Blis reports doubled revenue in Italy and appoint new Head of Sales and new Sales Manager to serve growing demand in the country

Expanded role for Arianna Castoldi and hire of Livia Baldassari as Sales Manager for Italy

Milan, 16 December 2021 – Blis, the leading privacy-first, location-powered programmatic advertising partner, today announces the appointment of Arianna Castoldi as Head of Sales and the hire of Livia Baldassari as Sales Manager for Italy. 

Arianna Castoldi joined Blis as Agency Group Head in February 2020 and has been instrumental to the success of the company during one of the most challenging years during the pandemic. The expansion of her scope of work now includes the management of the entire commercial team of the Milan and Rome offices.

Livia Baldassari joins Blis’ Italian team as Sales Manager. With over 5 years of industry experience, Livia is joining the team based in Milan to improve local presence and support publishers and advertisers in Italy. 

“Arianna has been instrumental to the success of Blis in Italy during the past two years,” said Pietro Ronchetti, Country Manager Italy at Blis. “Italy is a fast-growing market, as we are seeing incredible results with doubled revenue numbers compared to last year.  Arianna’s promotion and the addition of Livia to the team will be key to continue driving growth in Italy.” 

“Expanding our operations across the country is extremely important to Blis’ future plans,” said Arianna Castoldi, Head of Sales in Italy at Blis. “I am really excited to welcome Livia to support our team and expand our business to fulfil our Italian clients’ needs. I’m very proud of what we’ve achieved during the past year. The team has done an exceptional job at all levels, and I’m delighted to take on this new challenge.  I’m looking forward to driving continued success for Blis and offering our customers one of the best technology solutions in the market.”


About Blis 

Blis is the leading privacy-first, location-powered programmatic advertising partner. We deliver accurate targeting at scale without reliance on personal data, helping the world’s largest brands and media agencies drive key business outcomes through personalised and high-performing digital advertising. 

Blis uses real-world and online data, as well as behaviour and lifestyle indicators, to profile and understand audiences better than anyone else. Using a huge opted-in global planning and measurement panel and taking an aggregated and anonymous approach to audience targeting, Blis reaches precise audiences at scale without reliance on personal data. 

Established in the UK in 2004, Blis now operates in more than 40 offices across five continents. Working with the world’s largest and most customer-driven companies across all verticals including Unilever, Samsung, McDonald’s, HSBC, Mercedes Benz and Peugeot, as well as every major media agency, Blis reaches over a billion mobile devices a year. 

To learn more, visit

Press contact:
Beatriz Vieira

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