Read the original release in Scottish Enterprises here.
Blis, a global programmatic advertising company, will further develop its presence in Scotland following support from Scottish Enterprise.
The company will establish an R&D Centre in Scotland, enhancing the skills base of the country’s already vibrant digital sector. Blis’ plans for Scotland have been supported by a £1.4m grant award from Scottish Enterprise.
As part of the Blis R&D project in Scotland, the software developed will be able to evaluate the success of targeted advertising campaigns and optimise future advertising campaigns accordingly.
The company is initially investing in 14 high value research and development roles to support the business in continuously evolving its technology, with nine roles already hired.
“During the past years, we have made significant investments in our technology to build our integrated planning and buying platform without relying on personal data,” said Greg Isbister, CEO at Blis.
“The major investment we received from Scottish Enterprise will help us speed up delivery of our commitment to investing in our team and technology to drive growth. Scotland is my home country and I’m incredibly excited to support Scottish Enterprise as we aim to hire some of the most talented technology professionals and help the sector grow even further.”
Headquartered in London, Blis is the audience-first platform that does not rely on personal data. Blis layers its location data on hundreds of other powerful data signals, all aggregated and anonymised, to better understand what people do, their spending habits and lifestyle factors to ultimately give major brands and their media agencies the full picture of their audiences and enable them to reach consumers at scale.
Continue reading the announcement in Scottish Enterprises website.