Plan
Everything at Blis begins
and
ends with a unified audience.
Combine 1st party data, Blis geo audiences and premium data partners to craft the perfect audience for your campaign.
1st party data
Geo data
Premium 2nd party data
Telco data
Target users that have installed specific apps on their phone, heavily use certain apps or own an Apple or Samsung device."
Audience data
Experian Mosaic segments are groups of people with similar demographics, behaviour, and lifestyle factors.
POI data
We have plotted the locations of millions of shops, restaurants, airports and other places of interest in our platform. Use them to more granularly target your audience.
Geo data
Geo data offers a more comprehensive and dynamic understanding of consumer behaviour. It reveals not just what people are thinking about but also where they are and what they are doing, providing a richer tapestry of intent.
Mastercard
Real-world aggregated and annonymised spend data
Government data
Target users based on their wealth, car and home ownership, number of people per household and many other demographic factors.
Sales data
Use real-world sales data from Circana to build audiences that regularly spend on certain brands, products or categories.
Client 1st-party data
Onboard your own data into Blis and combine with all other data categories to build the perfect audience for your campaign.
Buy
Once you’ve planned the perfect audience, choose where you want to reach them and activate on our integrated DSP
Measure
Measure the audience, not the channel.
We have integrated a suit of measurement tools into our platform including:
Omnichannel measurement
Audience insight & campaign reporting
Measure the combined effectiveness of your omnichannel campaign on your unified audience.
Select any of our 5 measurement tools:
Brand lift
Verified by
Footfall lift
Verified by
Sales lift
Verified by
App usage lift
Verified by
Custom
Compare and contrast
Targeted vs. engaged audiences
Optimise and improve
Historical reporting
Live reporting
Alerts and scheduled reports
Automated reports for regular updates and performance tracking
Sports fan audience