Lucid Motors & Blis: Turning Real-World Data into EV Demand

Launching a new luxury vehicle is one challenge. Convincing shoppers to switch brands is another.

2x stronger brand awareness uplift year over year

Lucid Motors & Blis: Turning Real-World Data into EV Demand

2x stronger brand awareness uplift year over year
3x stronger purchase consideration
25% year-over-year increase in studio visitation

As Lucid expanded awareness for both Lucid Air and Lucid Gravity, the brand needed to reach consumers actively considering premium electric vehicles – not broad luxury audiences or modeled auto segments, but real shoppers demonstrating genuine purchase intent.

Blis developed an omnichannel strategy that combined T-Mobile app insights with real-world behavioral intelligence to identify verified luxury EV intenders at scale. By connecting digital engagement with physical movement patterns, the campaign reached consumers actively researching competitors and visiting luxury EV dealerships, delivering more relevant messaging across mobile and Connected TV.

Across more than 700 million impressions throughout 2024 and 2025, the campaign transformed durable behavioral signals into measurable awareness, consideration, and dealership visitation.

Lucid wanted to increase awareness and consideration while driving visits to its growing network of studio locations. Success depended on reaching consumers who were genuinely in market – not simply affluent audiences likely to be interested in electric vehicles.

Blis combined proprietary real-world geo-data with T-Mobile app insights to identify verified luxury EV shoppers based on both digital and physical behaviors. Audiences included consumers engaging with competitive EV apps and visiting competing luxury dealerships, creating a richer picture of purchase intent than traditional audience models.

These audiences were activated across Rich Media Display and premium Connected TV. Interactive creative encouraged deeper engagement, while location-aware messaging reinforced proximity to nearby Lucid studios. Brand Lift and Footfall Attribution measurement connected campaign exposure directly to changes in awareness, consideration, and dealership visitation.

The campaign delivered measurable improvements across every stage of the customer journey.

2x stronger brand awareness uplift year over year (91% increase in lift magnitude)
3x stronger purchase consideration (194% increase in consideration lift)
25% year-over-year increase in studio visitation among exposed audiences

The results demonstrated how combining T-Mobile app insights with real-world behavioral intelligence enabled Lucid to reach verified luxury EV shoppers at precisely the right moments. Rather than relying on modeled audiences or demographic assumptions, the campaign connected media exposure directly to measurable business outcomes—proving that behavior-based targeting can drive both brand growth and real-world action.