Retailers’ Golden Ticket to Reviving Brick and Mortar Stores
Interested in understanding how to connect mobile experiences to physical stores? Or how mobile can be […]
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Insights
How To Harness the Power of Beacons
Nowadays, brands who use insights gained from Wi-Fi check-ins and GPS signals can pinpoint consumers down to the city they live in, the route they take to work, or the street they’re currently walking down. But once these consumers are in stores shopping, can advertisers find out which aisle they’re in and, more importantly, do anything about it?
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The How/Why Behind Storing Device IDs
In location-based advertising, device IDs are fundamental. These IDs, known as IDFA on iPhones and
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How Clean is Your Location Data?
Marketers may assume that the location data they purchase is fresh from the source, but
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Movement in a Blink
Last May, Blis headlined MediaCom APAC’s inaugural tech event BLINK_live as a main sponsor. Blis
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How to Increase ROI and In-store Sales
A shopper’s path to purchase no longer looks like the linear train track it once
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How to clean your dirty data
In the geolocation business, accuracy is paramount. It’s all too easy to fuel an otherwise
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How location based marketers predict the future
The iPhone–which is turning ten this month– transformed the way people communicate, shop, and travel. It also transformed the way marketers reach their ideal audiences. For the first time, they could use the smartphone’s location data to find out where consumers were—and buy impressions accordingly.
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The IAB 2017 Mobile Symposium
A Mobile Guy at a Mobile Conference Listening to Content on Mobile – Thoughts from
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