The Future of Mobile: The IAB Mobile Steering Group’s Viewpoint
Mobile spend has rocketed in recent years in the UK, growing by 51.6% between H1
US IAB launches location-based marketing playbook for retailers
To help retailers make the most of location data, the IAB Mobile Location Working Group
IAB UK Mobile Steering Group Viewpoint: Creativity in Mobile
Hear the IAB Mobile Steering Group’s thoughts on the exciting developments in mobile creativity, how data is used to power creativity, what some of the challenges are, and what the future of mobile creativity looks like…
Mobile Steering Group Viewpoint March 2016: Mobile Programmatic
The IABs Mobile Steering Group has today, 16th March 2016, released its first of a series of viewpoints – with this one centred around the mobile programmatic opportunity.