POSSIBLE 2026 delivered a dense few days of conversations and competing ideas about where advertising […]
Signals Over Shortcuts: What POSSIBLE 2026 Clarified About Where Advertising Is Headed Read More »
Il Programmatic Digital Out of Home è cresciuto del +19% nel 2024: nonostante gli sviluppi tecnologici persistono ancora alcune barriere alla diffusione sul mercato.
Il DOOH traina l’Out-of-Home in Italia: nel 2025 il mercato tocca i 766 milioni di euro Read More »
Agencies have questioned fees and take rates for years. Now, that’s translating into action. Sustained
The Transparency Mandate: Why Every Dollar Must Now Be Defensible Read More »
The measurement problem no one can ignore Marketing has never been more measurable. And yet,
Blis continues to strengthen its presence across Europe with the appointment of a new Group
Welcoming Pieter Bos: accelerating growth across Benelux & DACH Read More »
In un mercato altamente competitivo come quello della Grande Distribuzione Organizzata in Italia, la sfida
Perché lo sconto, da solo, non basta: l’esempio di ALDI e Blis Read More »
Automotive marketing is changing fast. Drivers are harder to reach, loyalty is declining, and the
Blis and Regit partner to unlock a new era of precision automotive marketing Read More »
La collaborazione tra il brand fashion luxury Fendi e l’adtech platform Blis, all’attivo da diversi
Fendi converte l’awareness in visite reali con l’approccio geo-based di Blis Read More »
Misurare l’effettivo impatto del digitale sul mondo fisico resta una delle maggiori sfide del marketing
