MediaPost Planning & Buying Insider Summit
Blis is excited to speak at NYC’s upcoming Masterclassing event on June 11th
MediaPost Planning & Buying Insider Summit Read More »
Measurement
Blis introduces Smart Holdout Groups, a market-leading omnichannel measurement offering.
Patent-pending technology launched in the US with DC Lottery campaign
Blis introduces Smart Holdout Groups, a market-leading omnichannel measurement offering. Read More »
NYC Digital Marketing Masterclass
Blis is excited to speak at NYC’s upcoming Masterclassing event on June 11th
NYC Digital Marketing Masterclass Read More »
Blis joins the Italian Osservatorio Internet Media conference on the evolution of measurement models
At the recent Osservatorio conference, Andrea Savarino, Insights Lead at Blis, discussed the pressing need for a unified audience-centric measurement strategy in overcoming industry measurement challenges. He proposed comparing ad impact on exposed versus unexposed audiences, aligning with Blis’ Smart Holdout Groups for direct attribution of advertising to real-world outcomes.
Blis partners with Place Exchange to bring expanded digital out-of-home inventory to its platform
The partnership will give clients expanded access to leading DOOH inventory across Europe and the Americas.
New Blis’ research shows that over half of US marketers still haven’t tested Chrome Privacy Sandbox
The company plans to release a full guide to help the industry understand how to overcome the challenges based on what consumers value and expect out of their advertising experience.
American QSR market could make an additional $44 billion by simply adding healthier options to their menus this year
New research from Blis shows over 216 million Americans willing to pay up to 15% more to get a healthier option in fast food restaurants
Nearly 25 million shoppers consider themselves to be grocery bargain hunters this year
Blis’ research shows over 46 million Brits buying groceries from multiple stores in order to save money.
Nearly 25 million shoppers consider themselves to be grocery bargain hunters this year Read More »
A today problem, not a future one
IAB UK’s Head of Ad Tech, Chloe Nicholls joined our CEO, Greg Isbister, for a chat to talk about some of the key issues affecting the advertising industry.
A today problem, not a future one Read More »