Measurement | Blis

Blis sponsors Osservatorio Internet Media conference on measurement

Blis joins the Italian Osservatorio Internet Media conference on the evolution of measurement models

At the recent Osservatorio conference, Andrea Savarino, Insights Lead at Blis, discussed the pressing need for a unified audience-centric measurement strategy in overcoming industry measurement challenges. He proposed comparing ad impact on exposed versus unexposed audiences, aligning with Blis’ Smart Holdout Groups for direct attribution of advertising to real-world outcomes.

Blis joins the Italian Osservatorio Internet Media conference on the evolution of measurement models Read More »

Blis partners with Place Exchange to bring expanded digital out-of-home inventory to its platform

The partnership will give clients expanded access to leading DOOH inventory across Europe and the Americas.

Blis partners with Place Exchange to bring expanded digital out-of-home inventory to its platform Read More »

New Blis’ research shows that over half of US marketers still haven’t tested Chrome Privacy Sandbox

The company plans to release a full guide to help the industry understand how to overcome the challenges based on what consumers value and expect out of their advertising experience.

New Blis’ research shows that over half of US marketers still haven’t tested Chrome Privacy Sandbox Read More »

American QSR market could make an additional $44 billion by simply adding healthier options to their menus this year

New research from Blis shows over 216 million Americans willing to pay up to 15% more to get a healthier option in fast food restaurants

American QSR market could make an additional $44 billion by simply adding healthier options to their menus this year Read More »

Nearly 25 million shoppers consider themselves to be grocery bargain hunters this year

Blis’ research shows over 46 million Brits buying groceries from multiple stores in order to save money.

Nearly 25 million shoppers consider themselves to be grocery bargain hunters this year Read More »

A today problem, not a future one

IAB UK’s Head of Ad Tech, Chloe Nicholls joined our CEO, Greg Isbister, for a chat to talk about some of the key issues affecting the advertising industry.

A today problem, not a future one Read More »

From Emerce: What will influence the media planning cycle in 2022 series

From new challenges in building audiences to measuring campaign success, we’ll reveal what will influence the path of a typical planning cycle in 2022.

From Emerce: What will influence the media planning cycle in 2022 series Read More »

Take a moment to listen to our CMO, Diane Perlman in the IAB podcast

In this podcast, Diane shared her thoughts about some of the most critical topics in our industry.

Take a moment to listen to our CMO, Diane Perlman in the IAB podcast Read More »

De-mystifying the 2022 media landscape: Adweek webinar available on demand

During the webinar, our RVP East, Melissa Dickman, moderated a great discussion about the media landscape with experts from Wavemaker, Nople People and Dentsu.

De-mystifying the 2022 media landscape: Adweek webinar available on demand Read More »