Location intelligence continues to be a tentpole topic in local commerce. This is the subsector of the broader local media, advertising, and commerce worlds that works with location data and targeting. It’s Street Fight’s theme for the month of April, and it continues to transform rapidly.
The closer you get to a point of change, the more uncertainty there is. Just ask mobile ad execs scrambling to make sense of Apple’s monumental privacy update.
As someone who has worked in the industry for more than five years, I have never known a time of such incredible change for the ad tech ecosystem as 2021. While Blis is fully attuned to and prepared for the upcoming disruption, there is still a significant number of vendors that don’t appreciate the scale of the change and most importantly the impact it is going to have on all stages of planning, delivering and measuring the digital advertising strategy.
UK ad spend is on course to bounce back stronger than any of the world’s other major markets on the other side of the COVID-19 pandemic, growing 15.2% this year to reach £27 billion in spend, according to the latest Expenditure Report from the Advertising Association and WARC.
From Business Insider: AA/WARC expenditure report Q4 2020: industry reaction Read More »
Apple’s iOS 14.5 update, which began rolling out earlier this week, has a bunch of new features, from emoji to new voices for Siri.
As the advertising industry must move away from targeting based on identifiers and personal data, brands need to find new ways to drive key business outcomes through personalised and high-performing digital advertising.
From Mobile Industry Eye: It’s nothing personal, ad targeting without personal data Read More »
Read the original article in Italian on Engage here. The next twelve months represent a
Read the original article on Mobile Marketing Magazine here. We asked the industry for reaction
From Mobile Marketing: IPA Bellwether Report – industry reaction Read More »
Read the original article on NewDigitalAge here. Traditional ‘lookalike’ audience modelling has always had something
From New Digital Age: Why it’s time to develop a new affinity with audience modelling Read More »
