Blis, the pioneer of privacy-first location-powered advertising, today reveals its new Consumer Confidence Pulse — the most comprehensive tracker of its kind — this interactive dashboard builds on its existing trended data around consumer mood to analyze COVID anxiety.
Last week the ONS confirmed what commentators had predicted since April: retail is back. Non-essential retail stores reopened on April 12 after more than three months in hibernation, and shoppers eagerly reacquainted themselves.
From The Drum: Retail bounces back in Q2: how marketers can make the most of it Read More »
Last week, all restrictions in England put in place to stop the spread of Covid-19 were lifted and industries that previously had remained closed or were severely restricted are now allowed to reopen again. What’s more, the latest IPA Bellwether report anticipates a much stronger expansion in GDP this year and predicts there will be a brisk recovery in household spending as a result of consumers saving during the lockdowns.
Following the latest IPA Bellwether Report that found UK marketing budgets increased for the first time since the end of 2019 in the second quarter of 2021, NDA is getting reaction from across the industry, including Vayner Media, Quantcast, Blis, Skyrise, Incubeta, The Trade Desk and Blis.
The latest IPA Bellwether Report was released today, bringing some cheering news for advertisers and economists. We asked the industry for their reaction…
From Mobile Marketing: IPA Bellwether Report – industry reaction Read More »
The IPA Bellwether Report Q2 2021, released today 15th July 2021, has revealed that total marketing budgets across the United Kingdom increased for the first time since Q4 2019,
Although still in a state of emergency, Italy is beginning to emerge from a lockdown that lasted several months. It was the European country hit hardest and hardest by the pandemic, with both political and economic upheavals. Consequently, in Italy there has been a sharp decline in consumer confidence which is only now starting to recover.
During our monitoring, confidence in the Italian economy and in the finances of individual households appeared bleak, but we observed a hint of recovery in the last quarter of 2020, which continued in the first quarter of 2021 . As in many of the countries we monitor, when restrictions are relaxed and vaccination programs are launched, consumer confidence starts to rise.
From Engage: Italians are ready to shop again, especially when it comes to cars Read More »
Blis, a leader in privacy-first location powered advertising, has announced that its campaign for the global DIY brand “Loctite” has achieved € 26,000 in incremental sales thanks to its Activation suite of products.
Apple’s crackdown on in-app tracking is starting to have a more pronounced effect on media spending.
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© Blis Global Ltd 2024 | Blis and the arrowhead logo are registered trademarks: 016 842 619; 3 202 245; 016 691 834; 3 189 598; 5,401,653