Watch the webinar here and learn more about the 2022 digital media landscape.
This week, our RVP East, Melissa Dickman, moderated a great discussion in Adweek. We’ve heard some great insights from Wavemaker’s Jonathan Adams and Vito Ellison; Noble People’s Tom Morrissy and Dentsu’s Chris Twining. During the webinar, we shared some insights from our recent e-guide and discussed the changes, opportunities, and obstacles in the 2022 digital media landscape.
See some highlights below:
- Privacy-first targeting is the top priority of 56% of media planners this year
42% of in-house media planners are focused on accessing increased marketing budgets and 44% of agency media planners are focusing on identifying privacy-first solutions to target at scale
Some quotes from our panelists:
- “Cookies were invented in 1994 and before that time there was a lot of effective advertising. Cookies made us lazy. Now we need to up our game.” Tom Morrissy from Noble People
- From Jonathan Adams, Executive Director/Managing Partner at Wavemaker “While cookies are going away…We believe we should be embracing the discussions in the marketplace and testing all the way through. Which of these technologies get us closer to what we have today?”
- “We’re seeing a consumer that’s much more savvy…We need to be more cognisant of that…our job hasn’t changed, but consumers’ patience for what we’re doing with their data has changed.” Vito Ellison, Group Account Director at Wavemaker
Click here to hear more of this great discussion.