As part of our recent partnership with Supplier Community, Blis is launching a six-part video blog series to help educate shopper marketers on the value of location data. Follow along with our subject matter expert Tom Brydon as we discuss everything from data transparency to optimization to bridging the physical and digital worlds for shopper marketers.

Part 5: It’s crucial for marketers to define what success looks like at the upfront of a campaign. Subject matter expert Tom Brydon discusses the different metrics for measuring success – from awareness to sales lift to ROAS (return on ad spend) – and how best to optimize towards your specific objectives.

Topics Include:

• Clicks and awareness vs sales lift vs ROAS
• Defining objectives and optimizing for success
• Getting the most out of your ad spend

Missed last week’s video? Click here to catch up, and stay tuned for next week’s installment on why mobile touchpoints are such a powerful tool for shopper marketing.