Getting local: real-world intelligence wins big for Electrolux

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A recent campaign by Electrolux and Blis has been named “2019 Best Local Campaign” by the Street Fight Innovator Awards and has been shortlisted for an OMMA Award for “Best Mobile Campaign 2019”.

Electrolux, the world’s #2 global appliance manufacturer, was seeking to raise awareness of its core products and boost foot traffic to its stores. Using its first-class, real-time location capabilities, Blis helped track mobile location data for Electrolux products at a local retailer in Illinois.

Through real-time targeting of devices within proximity to retailer locations and/or browsing retail, home, DIY and related content, Blis was able to measure engagement and store foot traffic. We also retargeted devices that had previously been seen at local retailers and/or competitors including Home Depot, Lowe’s, Sears and Best Buy in the previous 90 days, once connected to WiFi at an engaging time.

We were able to provide insights into the most effective targeting strategy, the highest audience engagement as well as the optimal time of day and day of week. Results of the campaign included an impressive 250% net uplift from control to exposed and over 1.4MM impressions served.

“We’re thrilled with our partnership with Electrolux and the fantastic results of this campaign,” said Gil Larsen, Managing Director, Blis Americas. “A 250% increase in store visits is a perfect example of the benefits of using location to understand consumers and reaching them where they actually are, in the most effective way possible.”

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