We recently published a report which, for the first time, explores in detail the role location plays in how we engage with cross-device advertising. The report provides new and unique insights into the growing importance of location-aware ads.
We have summarised the findings of the report in the infographic below. Here we highlight the impact locations has on the way we use our devices, and in turn how we consume content and respond to online advertising.
For a free copy of the full report ‘Blis insights: the influence of location on cross-screen advertising’ click here.