JGroup, a Lebanon-based holding company with a vast portfolio of subsidiaries and investments across the Middle East, Europe, Asia and United States, today announced a strategic partnership with Blis, the trusted leader in location-powered advertising and analytics. Through this partnership, JGroup and Blis will leverage their combined strengths to help brands in the region understand, reach and engage consumers to deliver measurable results.
JGroup have added this new capability to its digital business because location-powered data is the most accurate indicator of ’real’ behaviour and intent at scale when compared with any other type of data, and Blis’ Smart Platform provides unmatched transparency, accuracy and scale. This partnership combines Blis’ tried and tested proprietary technologies and product suite with JGroup’s extensive media network and influential digital assets in the Middle East through its digital media arm, Promofix.
This year has seen huge shifts in how consumers behave, none more so than where people physically go or don’t go. Blis’ solutions are privacy focused and enable more effective planning, activation and measurement for marketers and business decision makers. JGroup will make Blis’ solutions available to its existing and potential customers within the digital advertising sphere across the region to ensure they meet the needs of their target audience at the right time and place.
“Location-based advertising is a powerful tool and brands in the region are only beginning to see the opportunities and possibilities”, said Imad Jomaa, Founder and President of JGroup. “We’ve all experienced changes to our daily routines this year and location-based advertising capabilities have enabled more refined, more relevant, more transparent and more relatable campaigns for consumers. We’re delighted to be joining forces with Blis, a company that continues to distinguish itself as an innovative and transparent leader, to deepen penetration of this technology in the region.”
With this new partnership, JGroup’s existing media customers in the region will be able to better understand their customers’ real-world behaviours and create targeted strategies that drive real results.
Dave King, Global Commercial Officer at Blis said “There is an enormous opportunity for brands across the Middle East and North Africa to better understand and engage with their consumers. Globally, our clients trust the combination of our advanced proprietary technology and strategic expertise Blis offers. Together with JGroup, we’re building upon our existing presence and customer relationships in the region, to give more brands and agencies the power to reach relevant audiences with advertising that cuts through and drives real results.”
JGroup was established in 2003 and is led by serial entrepreneur, Imad Jomaa. The conglomerate was built with an aim to connect businesses and people with new opportunities and possibilities. By entering into a partnership with Blis, JGroup has introduced a new addition to its vast pool of digital advertising products and services.
With the Middle East and North Africa advertising and marketing landscape shaping to attract new investments and accommodate changing consumer behavior, JGroup and Blis aim to join forces and fuel the next generation of insight-driven marketing.