Under UK and EU GDPR (General Data Protection Regulation), our legal basis for collecting and using your personal data will depend on the type of personal data and how it was collected. 

If we process your personal data based on a legitimate interest we will ensure that this processing is not overridden by your rights, such as your right to opt-out, and that we have carried out a balancing test. 

Where applicable law provides, we process the following categories of personal data as necessary for purposes of our legitimate interests or those of a third party, including information about:

• Your device including advertising identifiers and cookie IDs
• Your location including IP address

We process your information for our legitimate interests while applying appropriate safeguards that protect your privacy.The legitimate interests include

• Monitoring and preventing malicious activity, fake traffic, spam or fraudulent, unauthorized or illegal activity on the Blis platform and on the internet
• Delivering an advertisement to your device.
• Providing non-personalised advertising including frequency capping and sequencing of ads
• Discovering a non-precise location e.g. Liverpool, France, Wales
• Protecting against harm to the rights, property or safety of Blis, our users, or our partners as required or permitted by law, including disclosing information to government authorities. Harms can include fraud, malicious access to your device and illegal activity
• Processing your privacy choices such as objection to legitimate interests, withdrawal of consent and opt out of targeted advertising
• Identifying product errors and ensuring operability of the system/platform