Tell us about yourself
I am an Indian and have moved around cities all my life. The longest I have lived in any city is Singapore, which is currently my home. I moved here to study Information Systems Management and Corporate Communications at the Singapore Management University, and have been here since.
I started my career doing sales for a market research company, and landed a marketing opportunity with a French tech company a few years later. Been around the tech marketing scene since then. I am a huge marketing junkie because there is always a new story to tell or an old one that requires refreshing through innovative thinking. Also, with the rise of technology and data-driven marketing, it has changed the way we do everything – from design to content creation, media channels, metrics and attribution – which means there is never a dull day in the life of a marketer.
Why did you decide to join?
Most roles I have done previously has been about building on top of what the person before has built, which has its own challenges and joys. Blis was hiring a Head of Marketing in APAC for the first time, which basically meant I had the opportunity of being part of building the foundation of something new – which was very exciting.
What do you do at Blis?
I am responsible for leading APAC marketing efforts through intelligent, innovative, and impactful campaigns that drive thought leadership, demand generation, sales acceleration, exec engagement and customer retention.
Best moment at Blis so far?
When I started at Blis, our media SoV was about 2%, and one of my key tasks was to improve our brand reach by building a content-lead thought leadership program.
Within the first 3 months of joining, I hired the right PR agency, identified topics that are most relevant to our business and target audience, and then went onto build an integrated, multi-channel thought leadership program, resulting in an increased media SoV of close to 21% in APAC, and as of today it is 45%.
This has been my most proud moment thus far.
Tell us something not many people know about you?
If I had to pick an alternate career, I love the idea of being a Philosophy professor as I am fascinated by the esoteric debates around existence, values, reason, faith, signs, and language.