Still measuring your
channels separately?
Connect the disconnected
Introducing the next breakthrough in omnichannel measurement: Smart Holdout Groups from Blis
Disconnected channels create disconnected insights
Why compromise your results?
Traditional measurement is broken, and the ad industry has been making do with siloed, manual and resource-heavy measurement. But why settle for incomplete insights into the effectiveness of your omnichannel campaigns?
Measure the collective impact of your omnichannel campaign across one unified audience
Why Smart Holdout Groups?
Smart Holdout Groups uses machine learning technology to create statistically balanced target & control groups of zip codes at the click of a button. Its patent-pending methodology, rooted in geography, enables omnichannel measurement to be conducted with unprecedented accuracy and scale, without relying on cookies or IDs.
This allows advertisers to measure impact across all channels, even those that were previously disconnected like DOOH, Audio and CTV.
True omnichannel measurement
Measure real-world impact
Statistical reliability and accuracy
Designed for simplicity and speed
Independence from cookies
- True omnichannel measurement
- Measure real-world impact
- Statistical reliability and accuracy
- Simplicity and speed
- Independence from cookies
How does it work?
Our algorithm takes your audience and looks at factors such as demographics and income to create statistically balanced groups at the zip code level. It also solves for human behavior like commuting by taking into consideration how your audience moves between zip codes.
Smart Holdout Groups technology then creates buffer zones where ads are not served or measured, in between the Target and Control groups, to prevent cross-pollination.
Measure what matters
Move beyond proxy metrics and attribute real-world outcomes to your omnichannel campaigns
Omnichannel measurement of five key outcomes
Innovative measurement. Measurable impact.
Omnichannel measurement for:
67%
full omnichannel store visit uplift
160%
increase in those likely to buy
5 channels:
mobile display, online video, audio, CTV/OTT and DOOH
Omnichannel measurement for:
56%
YoY uplift in monetizable views
85%
increase in total views vs target
3 channels:
CTV, online video and display
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