Question 1: How long have you been at Tapad and what is your role?
Chaya Jethwa, Director, Data Partnerships, joined in September 2016. The role involves managing all post-sale client accounts, training clients on how to use Tapad’s Graph and cultivating existing relationships.
Question 2: How does Tapad help solve marketer challenges? How does your new brand mission- to reinvent personalization for the modern marketer- fit into that?
Tapad is a global marketing technology company providing a comprehensive suite of identity-based marketing solutions. By leveraging the company’s proprietary and privacy-safe Tapad Graph, Tapad’s products are purpose-built to bridge consumers’ behavioral signals across every device and help marketers discover new audiences, connect with existing ones, and ultimately deliver personalisation at scale.
Question 3: What benefits does the partnership with Blis bring to buyers as well as the adtech ecosystem?
By leveraging the Tapad Graph, Blis are able to work with an identity provider that offers compliant and privacy-safe datasets. Tapad’s solution offers Blis greater scale, greater device reach and increased engagement without compromising on privacy.
Question 4: What are use cases for the Blis + Tapad partnership? (Please provide a few examples from different verticals).
The Tapad Graph amplifies Blis’s own dataset for increased targeting and attribution.
Question 5: What is one piece of advice you would give a marketer who is (and is not) using location data right now?
Location is one of the strongest signals of real world behaviour. In advertising, it can be used to connect with consumers based on current location, to gain insight into consumer’s path to conversion or to measure marketing effectiveness. Location data can be even more powerful when paired with other data sets such as identity-driven data.
Question 6: What adtech trends does the digital marketer of 2018 need to keep up on?
Personalisation is the next big trend. The next level of personalisation will address real-time decision making and will help brands understand how a consumer’s behaviour from pre, point of and post conversion can serve as a guide to more meaningful connections.
Question 7: If there was one piece of content you think every marketer should read, what is it? (Other than this blog post of course!)
Question 8: Feel free to add anything else you would like to cover for our readers.
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