In the highly competitive smartphone market, Sony wanted to increase the consideration and preference for its mobiles, in particular the Sony Xperia Z3. The electronics company partnered with Blis to drive engagement and increase store visits.
Sony partnered with Sony to deliver our Activation and Attribution offerings for Audience Targeting, Location Targeting and Store Visit Reports.
- The first step was to identify and target audiences seen in proximity to phone shops stocking Sony devices.
- This precise geotargeting was paired with cross-device retargeting of audiences who had been seen in target locations, with the aim of reaching audiences on mobile, tablet and laptop once connected to Wi-Fi.
Results and insights
The campaign successfully drove consideration and preference for the Xperia Z3:
Best performing day
Best performing time
Overall foot fall rate
Overall footfall uplift from control to exposed