Canon created it’s “Come and See” campaign to inspire and entice new audiences into photography and introduce them to the incredible capabilities of Canon products. It presented a unique Canon story, using engaging mobile formats to drive people to the full experience on the Canon website. Set in the winter of Argentina’s mountains, we followed Franco Moro, Skijoring World Champion, as he was pulled along by a riderless racehorse at speeds of up to 50km/h. With such a compelling concept, Canon wanted to target millenials in places where they hangout and engage and inspire them to capture moments on a real camera vs just their phone.
Canon worked with Blis to use our Activation solution to target millennials interested in photography (but more accustomed to capturing moments on their smartphones).
- Blis used Location Targeting to identify a set of locations these millennials often visited, such as galleries and photography exhibitions, trendy neighbourhoods, sports events, hotels, hostels and airports, and geo-targeted them there.
- Blis leveraged it’s Creative Solutions team to produce interactive creative in various formats, including interstitials, pre-roll and leaderboard units, to capture the attention of this target audience, engage them and drive them to the Canon site to find out more.
Results and insights
Best performing demographic
Best performing category
CTR on display units
CTR in trendy areas
Video completion rate