Brand challenge
The Renault Kadjar was introduced in the highly competitive mid-size crossover market in 2015. With so many rivals, Renault needed to find an effective way to increase awareness against better-known models in this popular space – and to drive foot traffic in their car dealerships across Italy.
Blis solution
Renault partnered with Blis and leveraged our Activation, Attribution and Analytic products, including Audience Targeting, Location Targeting and Trend and Insight Reports. With this suite of real-world intelligence products, Renault was able to effectively promote the Kadjar through a sophisticated combination of tactics, including:
- Collating audiences based on social demographic categories and interest that fit the Renault audience when in proximity to the brand’s OOH campaigns
- Retargeted these collected audeience groups based on device IDs with an engaging video ad and call-to-action that invited viewers to the dealership
- Delivering ads to customers in proximity to a dealership with real-time targeting
Results and insights
best performing day
5-8pm
best performing time
click-through-rate
1.7m
impressions
overall dealership visit rate
foot traffic uplift from control groups to those exposed to the ads
