The Renault Kadjar was introduced in the highly competitive mid-size crossover market in 2015. With so many rivals, Renault needed to find an effective way to increase awareness against better-known models in this popular space – and to drive foot traffic in their car dealerships across Italy.
Renault partnered with Blis and leveraged our planning, activation and performance product suite, including Audience Targeting, Real-time Targeting and Trend and Insight Reports. With this suite of real-world intelligence products, Renault was able to effectively promote the Kadjar through a sophisticated combination of tactics, including:
- Collating audiences based on social demographic categories and interest that fit the Renault audience when in proximity to the brand’s OOH campaigns
- Retargeted these collected audeience groups based on device IDs with an engaging video ad and call-to-action that invited viewers to the dealership
- Delivering ads to customers in proximity to a dealership with real-time targeting
Results and insights