Take a deep breath. We made it to the end of a tumultuous year of political turmoil, technological change and legislative upheaval.
With super computers in our pockets, new screen sizes and an explosion in technologies such
Global location data technology company Blis has been ranked in The Sunday Times Hiscox Tech Track 100 2017 for the third consecutive year. This prestigious league table features the 100 UK tech companies showing the fastest revenue growth.
2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but it has certainly been memorable. In a series of features reflecting on the past year and looking ahead to what we can expect in 2017, ExchangeWire invite over 100 thought leaders from across the industry to share their views. In the latest installment of the series, experts deliver their predictions for the 2017 outlook for digital OOH.
When the dust settles on 2016, mobile ad spend is set to hit the $100bn mark. Mobile now accounts for over 50% of digital ad spend. In 2017, the prediction is that this will further increase by 33.9%, bringing mobile ad spend to $133bn and taking up 75% of digital advertising spend.