2018 Holiday Season

Brands, Keep Calm: The Holidays Are Coming

There’s no doubt that this holiday season will be challenging for retailers. Despite talk of the economy soaring to an all-time high, consumer budgets are down and brands are struggling to maintain and grow revenue.

Exactly Where and How Consumers Will Shop This Holiday Season

Retail is in a time of flux, and even the holiday season — a reliable high point of the year, expected to generate between $717.45 billion and $720.89 billion for the industry, according to the National Retail Federation’s annual survey — is undergoing significant change.

NRF Survey: Consumers Will Increase Holiday Spend 4.1% In 2018

Average consumer spending during the holiday season will top $1,000 — $1,007.24 to be exact. That’s 4.1% more than the $967.13 spent during the 2017 holiday season, according to a Prosper Insights & Analytics survey conducted for the National Retail Federation (NRF).

Holiday Gift Giving I Cision Roundup

Blis announced the launch of a new research report titled A 2018 Holiday Shopping Outlook: How and Where Consumers Will Buy During the Most Wonderful Time of the Year, which uncovered how American consumers are planning to shop this holiday season. For many this year, gift buying will be status quo.

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