It may be hard to imagine the shape of things to come in 2018, but we surveyed several executives in the space to peer into their respective crystal balls on what to expect over the next 12 months.
It’s been the “year of mobile” for years, but there has been major strides to making it a reality in 2017. And there’s a lot more on the horizon for mobile in 2018.
This article is part of CMO.com’s December series about 2018 trends, predictions, and new opportunities. Intelligent technologies stole the spotlight in 2017, and rightfully so. Seamless, cross-platform customer experiences—enhanced by augmented and virtual reality, voice-enabled interfaces, facial recognition, and myriad forms of machine-learning techniques—are all part of the new competitive advantage mandate.