Why Real-world Intelligence is the Antidote to Ad-blocking in APAC
Ad blocking will force marketers not only to make ad formats less intrusive, but also
How ad blocking played out in 2016
The threat of disappearing ad revenues from ad blocking continued to cause a lot of anxiety for publishers and advertisers this year, some doomsday researchers suggesting it could cost the industry between $16 billion and $35 billion by 2020.