The changes around privacy this year have sent shockwaves through the digital marketing and publishing spaces, and left many businesses struggling to understand how they will be impacted and what this means for their digital marketing efforts.
Mythbusting and treading the complex jargon-filled waters on advertising technology is part and parcel of the space, but with the increasing pivots from ad tech to ‘martech’, AdNews puts it to the industry to explain the differences between both.
Location data is now critical to how we use our mobile devices. Think how often you use Uber, or Google Maps. Or the value you get from the app that tracks your jogging.