Ad blocking will force marketers not only to make ad formats less intrusive, but also
What I’ve Learned In My Journey From Agency to AdTech Ever wish you
In this first episode of 2019, we are at the Consumer Electronics Show in Las Vegas. Lauren talks with Harry Dewhirst, President of Blis, a prominent mobile advertising agency.
In an age where one misstep can cause irreparable damage to long-term brand equity and short-term sales targets, brands are more concerned than ever with where their content appears. Blis, VP, Jamie Crespi, believes the responsibility to remedy this issue and rebuild brand trust falls on the adtech industry.
Question 1: How long have you been at RSi and what is your role? For
Mythbusting and treading the complex jargon-filled waters on advertising technology is part and parcel of the space, but with the increasing pivots from ad tech to ‘martech’, AdNews puts it to the industry to explain the differences between both.